About Will Tumonis

Will Tumonis is an innovation consultant specializing in fundamentals of creative and adaptive thinking, especially in the context of complex problem solving and strategic decision-making. Previously he was an academic researcher working on behavioral and theoretical decision-making. He created the Nootomics project (, which aims to develop practical applications from behavioral research on creative thinking. He is also the founder of Swaycraft LLC, a consultancy which specializes in strategic social innovation.

Articles by Will Tumonis: