About Michelle Segar, PhD

Michelle Segar, Ph.D., motivation scientist and author, is the leading authority on what motivates people to choose and maintain physically active lives. Segar is director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and chairs the U.S. National Physical Activity Plan’s Communications Committee. She is a sought-after keynote speaker and advises global organizations such as Adidas, Walmart, and PepsiCo. Her expertise has been featured in The New York Times, Forbes, Prevention, and Oprah. Segar lives in Ann Arbor, Michigan with her husband and son. For more information,

Articles by Michelle Segar, PhD: