Perhaps there are alternative ways to increase business without being active on social media. Of course any alternative ways would have to be acceptable to your employer. You can present them with your ideas and they may be open to a change in your job duties. Otherwise, if you want to keep your job, you will have to follow their instructions or they may be looking for your replacement.
We often have to do things that we don’t want to do. Part of life involves doing things that you do not necessarily like or would choose yourself. Many people would rather spend time with their friends and families than go to work but they need the money to survive. They go to work even though they would rather be doing other, more pleasurable things.
Without knowing more information about your employer’s flexibility regarding your job requirements, I don’t know if you have the option of not maintaining a social media presence. You might ask them if changes could be made but if not, you will have to do it in order to keep your job. In that case, try to make the best out of a less than ideal situation. Good luck with your efforts.
Dr. Kristina Randle