A study recommending that brick-and-mortar retailers not challenge Internet retailers at their own game is the subject of a paper in the Management Insights section of the November issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
Management Insights, a new monthly feature of the journal, is a digest of important research in business, management, operations research, and management science. It appears in every issue of the monthly journal.
Note on Self-Restraint as an Online Entry-Deterrence Strategy asks the question, Should a brick-and-mortar retailer rush to open an online portal when facing the threat of market entry by an e-tailer" The authors — Yunchuan Liu of the University of Illinois, Sunil Gupta of Harvard Business School, and Z. John Zhang of the Wharton School – recommend that stores make a strategic decision not to open a related website. They conclude that in markets where price consistency across channels is a marketing imperative, the most forceful response from an incumbent retailer is to "stay put" and remain true to the original business model.
The November issue of Management Insights can be viewed online at http://www.informs.org/article.php?id=1245&p=. The full papers associated with the Insights are available to Management Science subscribers. Individual papers can be purchased at http://institutions.informs.org. Additional issues of Management Insights can be accessed at http://mansci.pubs.informs.org/.
The Insights in the November issue are:
INFORMS journals are strongly cited in Journal Citation Reports, an industry source. In the JCR subject category "operations research and management science," Management Science ranked in the top 10 along with two other INFORMS journals.
The special MBA issue published by Business Week includes Management Science and two other INFORMS journals in its list of 20 top academic journals that are used to evaluate business school programs. Financial Times includes Management Science and four other INFORMS journals in its list of academic journals used to evaluate MBA programs.
The Institute for Operations Research and the Management Sciences (INFORMS®) is an international scientific society with 10,000 members, including Nobel Prize laureates, dedicated to applying scientific methods to help improve decision-making, management, and operations. Members of INFORMS work in business, government, and academia. They are represented in fields as diverse as airlines, health care, law enforcement, the military, financial engineering, and telecommunications. The INFORMS website is www.informs.org. More information about operations research is at www.scienceofbetter.org.
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