Hanover, MD, October 16, 2006 – The danger of firms manipulating Internet-based opinion forums by posting anonymous messages praising their products is the subject of a paper in the Management Insights section of the October issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
Management Insights, a new monthly feature of the journal, is a digest of important research in business, management, operations research, and management science. It appears in every issue of the monthly journal.
Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms by Chrysanthos Dellarocas examines policy decisions (is Internet forum manipulation socially harmful?), R&D decisions (does it pay to invest in technologies that discourage online manipulation? Who should bear the cost of such investments?), and firm and consumer attitudes towards Internet forums (how much should consumers trust online forums? How much should firms invest in trying to manipulate them?).
The October issue of Management Insights can be viewed online at http://www.atypon-link.com/INF/doi/abs/10.1287/mnsc.1060.0644. The full papers associated with the Insights are available to Management Science subscribers. Individual papers can be purchased at http://institutions.informs.org. Future issues of Management Insights can be accessed at http://mansci.pubs.informs.org/.
The Insights in the October issue are:
INFORMS journals are strongly cited in Journal Citation Reports, an industry source. In the JCR subject category "operations research and management science," Management Science ranked in the top 10 along with two other INFORMS journals.
The special MBA issue published by Business Week includes Management Science and two other INFORMS journals in its list of 20 top academic journals that are used to evaluate business school programs. Financial Times includes Management Science and four other INFORMS journals in its list of academic journals used to evaluate MBA programs.
The Institute for Operations Research and the Management Sciences (INFORMS®) is an international scientific society with 10,000 members, including Nobel Prize laureates, dedicated to applying scientific methods to help improve decision-making, management, and operations. Members of INFORMS work in business, government, and academia. They are represented in fields as diverse as airlines, health care, law enforcement, the military, financial engineering, and telecommunications. The INFORMS website is www.informs.org. More information about operations research is at www.scienceofbetter.org.
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