The China Seatbelt Intervention Project is a co-operation between the Chinese government, international organizations and industry.
The implementation of this project is guided by the members of the Steering Committee which includes the Traffic Administration Bureau of the Ministry of Public Security of China, officials from the Ministry of Health, officials from the Public Security and Traffic Departments of Guangzhou Municipal Government, officials and specialists from the WHO, representative of sponsoring company (BP) and technical leaders, The George Institute for International Health.
Recognising the potential of this intervention to significantly reduce deaths and injuries on China's roads, the Chinese government has embraced international best practice in line with existing government policy and highlights the intent of the new road safety law.
World Health Organization (WHO) Representative in China, Dr Henk Bekedam, spoke out in support of the project, encouraging individuals to take up safer driving practices for the sake of themselves and their families.
"Today, China accounts for around 15% of the world's total number of deaths from traffic accidents every year, and the number has been increasing by 10% annually." Dr Bekedam said. "Almost 10,000 road traffic crashes took place in Guangzhou during 2004, resulting in 1,800 deaths and almost 12,000 people injured. Throughout China, this death toll exceeds 100,000 people each year".
The high rate of road injury is not surprising considering that motor vehicle production has tripled since the early 1990s. Due to the rapid growth of large urban centres such as Guangzhou there is an urgent need to implement proven road safety interventions".
The China Seatbelt Intervention Project', communicates a very clear and simple message for motor vehicle drivers and passengers – 'Seatbelts save lives", added Dr Bekedam.
It is internationally recognised that the use of seatbelts is a key measure in reducing the number of deaths in traffic crashes. Research indicates up to 70% of deaths from car crashes could be prevented if the occupants wore seatbelts. However, despite the availability of seatbelts in almost all passenger cars in China, along with laws stipulating the use of seatbelts, their use is low.
The George Institute for International Health officially launched the 'China Seatbelt Intervention Project' in Guangzhou in mid-2005. Adopting practices found successful around the world, senior police and traffic officers attended seatbelt law enforcement training and commenced intensive enforcement program in October 2005, in which almost 3000 vehicles were inspected and 1000 drivers or passengers not wearing their seatbelt were penalized or educated. This scientific approach will assist policy makers to best identify how to carry out this type of intervention and demonstrate how to gain the most impact and benefits to Chinese citizens.
To complement the intervention, an intensive social marketing campaign is underway, focusing on raising awareness of road traffic safety laws, according to the Traffic Command and Control Center of Guangzhou Municipal Bureau of Public Security. It is being rolled out in collaboration with training managers of taxi companies and members of traffic safety committees. The center reports: "Guangzhou police have indicated that since the launch of the China Seatbelt Intervention, a series of activities including social marketing campaigns, taxi companies' management and enhanced seatbelt enforcement, aimed to increase seatbelt use awareness and compliance, have been implemented.
According to the WHO, road traffic injuries are the ninth cause of human death globally. In 2020, this ranking is expected to move to third, overtaking diseases like HIV/AIDS and malaria. In China, road traffic injuries are predicted to increase by a further 92% by 2020 in the absence of urgent prevention measures.
Director of the Injury Prevention and Trauma Care Division at The George Institute, Professor Mark Stevenson, said: 'Seatbelts are one of the simplest ways to avoid death and injury in a road crash. It takes just a few seconds to fasten a seatbelt and these few seconds could save your life."
The 24 month intervention project is due for completion in October 2006. The project will have implemented best practice in relation to strategies to increase the use of seatbelts and it is anticipated that the project will see an increase in seatbelt restraint use of at least 20%.
The George Institute for International Health
Ms Emma Eyles
Public Affairs Officer
Tel (+61 2) 9993 4592
Mobile (+61) 410 411 983
The Steering Committee of the China Seatbelt Intervention Project gratefully acknowledge the financial and technical support provided by BP China to this project
Last reviewed: By John M. Grohol, Psy.D. on 21 Feb 2009
Published on PsychCentral.com. All rights reserved.