Invitation for journalists
A groundbreaking initiative to promote leading-edge design research in the UK will be launched in London on Monday 22nd March.
By forging links between engineering and the arts, 'Designing for the 21st Century' aims to stimulate new ways of thinking to help meet the challenge of designing for 21st Century society. It represents the first major collaboration between the Arts and Humanities Research Board (AHRB) and the Engineering and Physical Sciences Research Council (EPSRC).
The launch will include an evening reception where journalists can meet those involved in the initiative.
Among those speaking at the event will be the Rt Hon Estelle Morris MP, Minister for the Arts; Professor Geoffrey Crossick, Chief Executive of the AHRB; Professor John O'Reilly, Chief Executive of the EPSRC; and David Kester, Chief Executive of the Design Council.
Design plays a key role in shaping the world, generating new products, systems and services in fields as diverse as architecture, computer science, creative arts, electronics, engineering, fashion and manufacturing. Around 1 million people are currently employed in design-related activities in the UK.
'Designing for the 21st Century' will run for 5 years, with a budget of at least £4 million. It will fund high-quality research and networking activities that promote collaboration between the UK's arts- and engineering-based academic design communities. By stimulating interaction between these traditionally distinct areas, the AHRB and EPSRC aim to foster the cross-fertilisation of ideas and approaches, and the identification of novel research challenges. This represents an essential step in the modernisation of old forms of production and the successful development of new ones that can create wealth and enhance the quality of our lives in the future.
The venue for the evening reception will be the Conference Centre at Church House, Dean's Yard, Westminster.
Source: Eurekalert & othersLast reviewed: By John M. Grohol, Psy.D. on 21 Feb 2009
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