A new report suggests graffiti found on Facebook may be more worthwhile than we think.
Facebook pronouncements including superficial contacts, seemingly unnecessary comments, and boring status updates may be viewed as a means of staying in touch.
Investigators from the National IT User Center also predict the new social media will ultimately lead to more individual entrepreneurs.
Many people are critical of those who collect hundreds of so-called friends on Facebook.
Often the majority of these “friends” are old classmates, acquaintances of acquaintances, and the like, relationships that are fundamentally weak.
The comments and updates of relatively banal nature that appear on Facebook have also generated a great number of snide remarks, not least in the media, in recent times.
However, the report compiled by HÃ¥kan Selg, a doctoral candidate in the department of information technology, Uppsala University, reveals that these contacts in fact constitute highly useful networks, networks that make use of the ostensibly meaningless comments and updates.
“The portrait, comments, and updates provide constant reminders of the existence of ‘friends.’ The content is not all that important, but the effect is that we perceive our Facebook friends as closer than other acquaintances who are not on Facebook,” says Selg.
Something else highlighted in the report is how today’s use of social media runs counter to a major trend in our information society. Previously companies and public authorities have been the first to use new channels for communication.
This was the case with mobile phones, e-mail, and Web pages. Households have followed suit later. But social media have developed primarily in the private sphere. This gives the advantage to private individuals with contact nets and user experience that companies and authorities want to get at.
Through the use of social media individuals are also less dependent on major actors, as they can use networks on their own to get tips about jobs, housing, or, as business people, help with practical problems and new contacts.
They also provide opportunities for individuals without large economic resources to reach out to more people, to publish something free of charge, and establish foundations for their own activities.
“A realistic effect of social media is that many costs of running operations will decline in the long run. This will probably enable more people to start their own businesses in the future, thus successively altering working life,” says Selg.
Source: Uppsala University