The application of scientific knowledge about behavior in order to positively influence people’s social actions and interactions. Also known as Applied Behavior Analysis (ABA).
Example: The behavioral psychologist acts as a consultant to several anti-drunk driving initiatives, offering professional advice on effective ways to discourage people from driving while intoxicated.
Grinnell, R. (2008). Behavior Analysis. Psych Central. Retrieved on May 30, 2015, from http://psychcentral.com/encyclopedia/2008/behavior-analysis/