A social psychological term referring to people’s tendency to base predictions and generalizations about a population on the ease with which they can think of an example to support or disprove a statement.
Example: “Alcohol and cigarettes can’t hurt you. My grandfather drank like a fish and smoked like a chimney, and he lived to be 89.”
Grinnell, R. (2008). Availability Heuristic. Psych Central. Retrieved on July 29, 2015, from http://psychcentral.com/encyclopedia/2008/availability-heuristic/