By Renée Grinnell

One’s view toward a person, object, or concept; can be positive, negative, neutral, or ambivalent (a simultaneous positive and negative bias toward the same attitude object).

Example: We were studying people’s attitudes concerning race, and found that few people are willing to admit the biases they hold.

    Last reviewed: By John M. Grohol, Psy.D. on 6 Oct 2008