An example or model of a person, thing, or idea, often grossly oversimplified, as in the case of a stereotype. Often found in folklore or fairy tales. Swiss psychiatrist Carl Gustav Jung used archetypes to analyze the personalities of his patients.
Example: Many popular fairy tales involve a struggle between a charming, beautiful heroine and her wicked stepmother.
Grinnell, R. (2008). Archetype. Psych Central. Retrieved on July 30, 2015, from http://psychcentral.com/encyclopedia/2008/archetype/