Selfless giving and concern for the welfare of others. May also help to establish one’s own self-worth; some psychologists argue that even altruism is selfish, motivated by a desire to reduce guilt or other unpleasant feelings in the giver.
Example: John D. Rockefeller was a notable businessman who devoted the second half of his life to charitable endeavors and religion.
Grinnell, R. (2008). Altruism. Psych Central. Retrieved on August 4, 2015, from http://psychcentral.com/encyclopedia/2008/altruism/