In our fast-paced, consumer-driven society, we often believe — wrongly — that more choices are always better. But as we’ve shown time and time again, too many choices is just as bad as too few choices.
Nowhere is this more true than in the world of dating, where previous research has demonstrated the downsides of too many online dating choices. That’s why online dating websites like Match.com work hard to try and limit your choices (although they don’t always do a good job at it). And that’s why eHarmony makes a big deal about using personality characteristics to match you at a “deeper level” (there’s no research to back eHarmony’s claims — it’s just marketing).
Today, we add yet another study to the pile of research demonstrating the downfalls of too much choice.