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The 4 Most Common Types of Impulse Purchases


When we’re trying to change our buying  habits, one challenge is that marketers are so clever at enticing us into making impulse purchases.

In David Lewis’s book Impulse: Why We Do What We Do Without Knowing Why We Do It, he provides a list of the four main types of impulse buys, developed by industrial economist Hawkins Stern in 1962.

Do you recognize any of these categories in your own purchasing patterns?

 

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