You’ve likely heard a bit about personal branding in the last decade, as this general business marketing term came into vogue in self-employment and entrepreneurship circles. Its reach extends beyond owning a business, however.
The same tools that can help a business put forth its uniqueness and mission can be used and articulated when it comes to self-image and identity. Barring those struggling with identity disorders and such, individuals can gain real insight into themselves by considering their “personal brand.”
A novel way to look at identity, branding tools nevertheless can help folks really identify and go after a life that most speaks to them, all by owning the core message of self.
Just as businesses must do an inventory of their strengths, weaknesses and motivations, individuals must do the same, even if you don’t call it by the fancy process of “finding your brand.”
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