Money can’t buy you love. Yet that doesn’t stop many of us from trying. In our hearts we know very well that pricey presents don’t make the perfect holiday. (There’s no such thing, anyway.)

Still, many of us get sucked into the holiday spending spree.

“When we are pressured to match a transaction of cash and heart-felt emotion, it feels like we can never spend enough,” said Mara Glatzel, MSW, a coach who helps women cultivate the lives they deserve.

Gift-giving is a loaded topic with many layers. For instance, it sparks comparison-making and fears about not being good enough, according to Ashley Eder, LPC, a psychotherapist in Boulder, Colo. “It’s natural that some people turn to high-value items to soothe their fears about gift exchange,” she said.

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