Why is it So Hard to Curb Your Cravings?What’s your weakness?

Is it cupcakes, potato chips, bread, a big bowl of pasta, cheese fondue, fried chicken, pizza, ice cream or something else?

Do you crave something creamy that melts in your mouth or a salty crunch that takes the edge off?

If you do, you’re similar to 100% of women and 75% of men who reported food cravings in the last year, according to a report in the Wall Street Journal.

Cravings, once considered the body’s way of signaling that we’re missing important nutrients, are now understood to be something quite different.  If they were merely a signal that we were short on, say, magnesium (a nutrient found in chocolate), then why do we tend to crave salty and sweet snacks, rather than healthier options of nutrient rich foods?

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