Food likes and dislikes are often thought to play a huge role in eating behaviors. The pleasure we derive from food may be one of the most — if not the most — important factors contributing to food intake (Eertmans, et al., 2001; Rozin & Zellner, 1985; Rozin, 1990).
Interviews with customers in supermarkets and restaurants have shown that people consider the sensory properties of food as an important value influencing their choice of food purchased (Furst, et al., 1996). If food is not perceived as appealing in terms of appearance, smell, taste, and texture it probably will not be eaten (Hetherington & Rolls, 1996).
Although food preferences are by no means the only influences on eating behavior, likes and dislikes are very important factors. This article will briefly discuss the influence food preferences have on eating behavior.