We live in the most prosperous society on Earth at this moment. You can walk into any Gap or Target store and choose from more than 2 dozen different types of jeans (and in some cases, more than 3 dozen).
All of that choice comes at a price, however. It’s called “decision fatigue” and its full impact is only starting to be fully understood by psychologists and researchers.
Our brains can suffer from “mental fatigue,” just as our bodies can become physically fatigued after a long workout. What is so surprising about this phenomenon is just how little people appreciate the importance of mental fatigue and its resulting decision fatigue — even when making decisions that can be life-changing.
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