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Negawatts: The Positive Psychology Behind Negative Energy

By Daniel Tomasulo, Ph.D.
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Negawatts: The Positive Psychology Behind Negative EnergyAlmost every way we make electricity today, except for the emerging renewables and nuclear puts out CO2. And so, what we’re going to have to do at a global scale, is create a new system. And so, we need energy miracles.
~Bill Gates

A typographical error led Amory Lovins to coin the phrase negawatts. In a brilliant 1989 keynote address to the Green Energy Conference in Montreal he outlined what has become the blueprint for a radical business and energy concept.

Pay people to do nothing.

Twenty-plus years later the idea is deeply taking hold.

One Comment to
Negawatts: The Positive Psychology Behind Negative Energy

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  1. This brings to mind a report I heard on the radio this morning. Before the nuclear accident in Japan, Japanese citizens separated, in their minds, nuclear power from nuclear war. As the 64th anniversary of the bombing of Hiroshima and Nagasaki are remembered this month (today and 8/6), many citizens want to eliminate the nuclear power that now generates 30% of their electricity. Negawatt theory seems to be the appropriate response. I, for one, am willing to reduce my use. Thanks, Dan.

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