It’s time for psychotherapy to stop beating around in the bushes and get a new marketing campaign going for itself. It’s time for organizations like our own, the American Psychological Association, the American Counseling Association and others to join together and have people understand a simple, basic message — 12 weeks is all most people need to start feeling better when faced with a mental health issue.
Psychotherapy still gets a bad rap because of a basic misunderstanding of the process it entails, or prejudice around thinking that if you need to see a therapist, something’s really wrong with you.
It doesn’t have to be this way. Just like the endless pharmaceutical commercials on TV for antidepressants and ADHD medications, psychotherapy could be reminding people that it’s not like you’re making a forever-commitment to Freudian analysis. It’s simply 12 weeks to feeling better.
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