In 2004 Daniel Simons and Christopher Chabris received the Ig Nobel Prize in Psychology, awarded for “achievements that first make people laugh, and then make them think,” for the experiment that was the inspiration for their popular book, The Invisible Gorilla, and website.
Daniel Simons is a Professor in the Department of Psychology and the Beckman Institute at the University of Illinois. His research focuses on the limits of human perception, memory, and awareness, and he is best known for his research showing that people are far less aware of their visual surroundings than they think.
We recently sat down with Simons to talk about his current work.
In celebration of the June 7th release of the paperback edition of The Invisible Gorilla you guys are starting a charity campaign. Please explain.
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