“Misery loves company and our company loves misery.”
–I.M. Kidding, NOT founder
Nothing should ever change. We have been doing things inefficiently and ineffectively for eons. Why stop now? Fun theory is the latest effort of a business endeavoring to make changes in the world that are uniquely fun, proactive, and effective. Each of their innovations has produced a positive change in the environment, or in people’s behavior for the better.
“Fun is the easiest way to change people’s behaviour for the better.”
Our competing motto is:
“It is easier to do nothing and give up.”