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Stigma and Publicity

By Paul C. Milford, MSW, RCSWI

Stigma and Publicity#DoubtfireFace Challenge for Suicide Prevention? Never heard of it.

The ALS “Ice Bucket Challenge” is undoubtedly one of the most successful and engaging fundraising efforts in recent history. The challenge, which involved posting a video of yourself getting doused by a bucket of ice water, quickly gained popularity and became a social phenomenon. Teens, adults, celebrities, and politicians (including former President George W. Bush) all took part in the challenge, with their videos gaining tens of millions of views.

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