Let’s imagine that, once upon a time, you signed up for an online dating service that you thought was going to provide you with the best possible matches it could based upon the information you gave it.
Let’s also imagine that the guy who ran the site decided to play a game. He decided that, “Hey, wouldn’t it be fun to show people the opposite of what we’d regularly show them as their best matches and see what happens?” He’ll do it under the guise of an “experiment” to make it all sound legit.
Maybe this guy doesn’t understand much about human ethics. Or maybe he just doesn’t care.
Sadly, you don’t have to imagine this scenario. Because if you’re a user of OKCupid, an online dating site, you may have been an unwitting participant in a research study its co-founder, Christian Rudder, decided to run earlier this year.