Most of the time, society doesn’t pay much attention to men’s insecurities. Where there are dozens of magazines devoted to women and helping them feel better (or worse, depending on how you look at it) about themselves, there are very few men’s magazines.
What you’ll find men’s magazines is similar to what you find in magazines targeted to women — products or services to help them feel better about themselves. For women, that magic bullet is always about losing weight.
For men, the magic bullet is a little bit different. It’s about losing their hair.
Here’s what over $12,000 buys a man for a hair loss treatment. If you take out your magnifying glass, you may spot the difference.
Men are just as vulnerable to self-image and self-esteem advertising as women are. It just usually isn’t targeted at their beer gut, but their balding head of hair.