The 4 Most Common Types of Impulse PurchasesWhen we’re trying to change our buying  habits, one challenge is that marketers are so clever at enticing us into making impulse purchases.

In David Lewis’s book Impulse: Why We Do What We Do Without Knowing Why We Do It, he provides a list of the four main types of impulse buys, developed by industrial economist Hawkins Stern in 1962.

Do you recognize any of these categories in your own purchasing patterns?

1. Pure impulse buying

You make a true novelty purchase, or escape purchase, that’s very different from your typical purchasing pattern

2. Reminder impulse buying

You see an item or remember something that reminds you that you need an item

3. Suggestion impulse buying

You see a product for the first time and imagine a need for it

4. Planned impulse buying

You make a purchase based on price specials, coupons, etc.

Now, I know that some folks out there are my fellow under-buyers, and we have to force ourselves to make impulse purchases of the #2 sort. Even when I know I need something, I hate to buy it!

Interestingly, Lewis notes that people generally don’t consider it a mistake to make impulse purchases. Research suggests that only about 1 in 5 people regret it, and 2 out of 5 say they feel good about it. 1

If you battle impulse purchasing, what category gives you the most trouble? How do you combat it? Of course, we’re always told to shop with a list–and seeing these four categories makes it clear why that’s helpful in fighting impulsive spending.

 

If you’re a fan of good order, you’ll be so satisfied by a visit to Things Organized Neatly on Tumblr.  Beautiful, beautiful order. One thing that has surprised me about happiness: the extent to which, for most people, outer order contributes to inner calm.

Footnotes:

  1. If you don’t feel good about it, here are 5 tips to resist impulse shopping. []

 


Comments


View Comments / Leave a Comment

This post currently has 0 comments.
You can read the comments or leave your own thoughts.


    Last reviewed: By John M. Grohol, Psy.D. on 27 Oct 2013
    Published on PsychCentral.com. All rights reserved.

APA Reference
Rubin, G. (2013). The 4 Most Common Types of Impulse Purchases. Psych Central. Retrieved on January 26, 2015, from http://psychcentral.com/blog/archives/2013/10/27/the-4-most-common-types-of-impulse-purchases/

 

Recent Comments
  • Chet Bush: Thank you Professor Betsy Hoza for your ‘much needed Study on the ‘impotence of...
  • Lucy: Hi Shawna – you really need to get away from your father. You also need to realise that nothing he says...
  • kazchaz: This is helpful, very much so and it would be great to hear from you again, with updates on your progress,...
  • sambo: I really need some help im so depressed and anxious I cant work or leave the house im on antidepressants and...
  • Concerned: My father was a narcissist. He basically ruined my mother’s life and she ended up dying young of...
Subscribe to Our Weekly Newsletter


Find a Therapist
Enter ZIP or postal code



Users Online: 15067
Join Us Now!