Maybe you can. If there’s a salesperson knocking on your door, you could run away and hide in the bedroom until he goes away.
But not all masters of persuasion are dressed up in suits and ties to sell volcano insurance. We actually fall victim to many sales pitches each and every day — from television, from magazines, from friends, and from family.
It’s not your fault, really — it’s part of our nature to behave in a manner that makes us susceptible to certain persuasive techniques. In fact, it’s common courtesy.
Let’s say you head out to the bar with a friend. First round of drinks is on you.
Then what? Who gets the next round?
Your friend does, of course. Obviously. It’s only fair, right? I mean, you spent five dollars on your drinking buddy…now, he almost has to spend five dollars on you, too. Wouldn’t your time at the bar get a little uncomfortable if he didn’t reciprocate?
The need to reciprocate is powerful. We feel it in our gut. In most cases, we reciprocate automatically.
And that is just one of six under-the-radar methods that can used to convince you to part with your money, your values, and your beliefs.
Find out how these six methods work — and how to identify and avoid them — in this week’s video:
This video was inspired by this Psychcentral Library article by Steve Bressert, PhD.
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Last reviewed: By John M. Grohol, Psy.D. on 3 Aug 2012
Published on PsychCentral.com. All rights reserved.
Beretsky, S. (2012). Video: Are You Easily Persuaded? (Hint: Yes, And Here’s Why). Psych Central. Retrieved on January 25, 2015, from http://psychcentral.com/blog/archives/2012/08/04/video-are-you-easily-persuaded-hint-yes-and-heres-why/