Hair for Men? Preying on Men’s Insecurities
Most of the time, society doesn’t pay much attention to men’s insecurities. Where there are dozens of magazines devoted to women and helping them feel better (or worse, depending on how you look at it) about themselves, there are very few men’s magazines.
What you’ll find men’s magazines is similar to what you find in magazines targeted to women — products or services to help them feel better about themselves. For women, that magic bullet is always about losing weight.
For men, the magic bullet is a little bit different. It’s about losing their hair.
Here’s what over $12,000 buys a man for a hair loss treatment. If you take out your magnifying glass, you may spot the difference.
Men are just as vulnerable to self-image and self-esteem advertising as women are. It just usually isn’t targeted at their beer gut, but their balding head of hair.
And just like women, they can be sucked into marketing that promises stunning results. The reality, however, demonstrates that the magic bullet of self-esteem really can’t be bought.
Bosley, which bills itself as “The World’s Most Experienced Hair Restoration Expert,” sponsors a blog that, in hindsight, is probably the world’s worst marketing device for their service. Why? Because they show real-world photos of the results of thousands of dollars’ worth of treatment.
And that treatment is — to say the least, in my opinion — disappointing.
Seth Garon’s big head is on the top of this post. After $12,000+ worth of treatment, that’s what his “After” photo looks like. Can you spot the difference?
I’m sorry, but I had to squint to see any difference.
Mark B. describes himself as a “former balding guy.” You tell me, does he look like he’s significantly different in these two photos?
Michael Shelangoski from Portland, OR looks better after his treatment:
And although his cost wasn’t disclosed, it makes you wonder — how much did he spend for that little extra “frizzy” hair covering just a portion of his forehead? Was that a $5,000 enhancement, or a $12,000 enhancement?
Losing your hair — like gaining weight — isn’t some sort of sign of being deformed or inferior. It’s a common and normal sign of aging.1 People who seek to battle the normal aging process aren’t going to find much value in companies who promise the world, while delivering only mediocre results.
I guess if you have so much money (or so little self-esteem) that services like Bosley make sense to you, so much the better. But to the rest of us — myself included — such services, in my opinion, just make you look ridiculous and vain.
Read more about Seth: Bosley Author – Seth Garon
- Perhaps in people who are “prematurely” going bald, it might be more understandable… but again, if you have a strong self-esteem, why would you even care? [↩]
Grohol, J. (2012). Hair for Men? Preying on Men’s Insecurities. Psych Central. Retrieved on April 18, 2015, from http://psychcentral.com/blog/archives/2012/07/23/hair-for-men-preying-on-mens-insecurities/