Could too many choices in online dating be a bad thing?
According to some newly published research out of Taiwan, it may be.
Marketing from online dating sites often suggests that having more choices is most beneficial, because you have more options from which to choose. But what they don’t say is that the more options you have, the more work you have to do to find profiles that actually match what you’re looking for. Larger doesn’t always mean better.
The participants were 128 youths and adults from southern Taiwan (69 men, 59 women; ages 18 to 36 years) who had membership in online-dating Web sites, as determined on a screening questionnaire. Participants were assigned to view one of three profile groups — large (90 profiles), moderate (60 profiles), or small (30 profiles).
The study found that subjects in the large option group did more searching. Why is this necessarily a bad thing?
[L]arge consideration sets [having more profiles to search through] lead to less selective processing and reduce searchers’ ability to screen out inferior options.
From the perspective of cognitive processing, considering a large set of options may increase cognitive load, leading individuals to make mistakes.
The more our brains have to search through, the more difficult it also becomes to ignore irrelevant information. A person is also more likely to be distracted (or attracted to) attributes that were not initially relevant or pertinent to their original search.
For instance, imagine you’re on an online dating site seeking men who had college degrees, were in a certain weight and body class, and were looking to have children. As you begin to search through the thousands of men who meet those criteria, you start noticing the color of a man’s hair or his eyes, or that he went to Harvard instead of Ohio State. These distractions take you away from your original criteria and, in effect, ensure you spend a lot more time searching than you would if the dataset was much smaller to begin with.
But isn’t this just common sense? The more choices we have, the more time it takes to sort through the available choices, right?
Yes. But what’s not so obvious is that we have finite brain resources and finite time to expend in such activities. Or, as the researchers put it, “The reduction of average cognitive resources spent on each option seems to explain why worse selection will be made under more searches.” Our brains simply aren’t very good at trying to sort through dozens or hundreds of possible choices, each with dozens or even hundreds of relevant attributes.
The findings are not very robust at the moment, however, as the study was conducted in Taiwan on only 128 individuals, so they may not translate to other cultures and the way they approach online dating.
The findings will likely ring true to many who have spent a lot of time on the popular online dating websites. While browsing through a million profiles may sound like heaven to some initially, it’s possible that it’ll result in making poorer choices than if you had a much smaller number of profiles to search through in the first place.
Reference:
Wu, P-L. & Wen-Bin Chiou, W-B. (2009). More Options Lead to More Searching and Worse Choices in Finding Partners for Romantic Relationships Online: An Experimental Study. (PDF) CyberPsychology & Behavior, 12(2), 1-4.
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13 Comments to
“Online Dating: Too Many Choices May Be Bad”
Something that may be interesting in this context and supports the idea of the study is Barry Schwartz’ work which he presents in a nice video over at Ted.com.
http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html
I agree that too many choices can be overwhelming. Really – how do you weed out irrelevant information when there are so many people who match your criteria? How do you even decide what’s relevant and what’s not? One thing that makes the process even more difficult is an online dating site that is hard on the eye design-wise or otherwise difficult to navigate. I recently discovered a new dating site (www.findtruelove.com)that, though it has many users, offers streamlined navigation and a clean, crisp look.
Online dating is so different from the way that humans are designed to meet, evaluate, and eventually select a mate that it is nearly impossible to determine what factors are at play here. I don’t see a problem of having ‘too much selection’. What are you saying, people are wasting their time trying to pick someone? Or are they rejecting perfectly good matches based on some arbitrary attributes that are in place because they need to narrow the selections down? WHO F***ING CARES!!!!!
Corresponds with my own experience with college degrees. I wanted to date women with a College degree. After seeing so many profiles, many with Masters degrees, I began to think, “a bachelors degree is nice, but wouldn’t a masters degree be nicer?” I stopped myself when I realized I was applying criteria on-line that I never applied in real life. If I met two women at a party, I would never decide on which one to date based on them possessing advanced degrees. There is something about on-line dating which does get you making these weird distinctions.
Brian, that’s an excellent point. It is indeed true that at a party you wouldn’t be thinking: “Hmm… This girl has a bachelor’s, but this girl has a master’s… And, oh, this girl is withing my arbitrary age range, and this one is one month out of it… And this one enjoys Thai food, but this one likes Italian food…” It’s ridiculous! There’s no way at ALL to know from an online profile if you’ll like someone in person. Oh, for the days when we’d meet people in person!
nice post! keep up the good work. keep your upcoming posts as informative as this.
One thing i’ve found to be an issue, at least for me, is all the forms of communication avaialbe. Meeting people online you kinda start out e-mailing back an forth and then from there you might convert to phone calls or text messages, but figuring out what one prefers over another is challenging. I would love to hear anyones thoughts on this.
Yes, but what about all the sites that we are all on with the same people popping up over and over again? I think the bigger and more attractive the site is, the wider the demographic will be that will be drawn to it…..making this group the most diverse. I am tired of seeing the same faces on all the sites….so yeah, I know how quickly to navigate away from it. As soon as I start seeing the losers that I and my friends already know….it’s time to move on real quick!!!
Also…..it seems like more sites need to “clean up” and delete the older profiles that we ALL know are no longer active. Why have them as part of your database if they NEVER even log in anymore and have most likely forgotten that they own that acct?
I have yet to find a site that not EVERYONE is on….So a lot of cross-contamination is definitely occurring! I’m not sure if this is helping or hindering in the search for anyone/anything.
Thanks!
Christa
Online dating is just a tool – to sort out the kinda of attributes you prefer in a person and then to choose from among that pool. The final choice (I hope for most of you) will be made in person.
So although in a real party we might fall only for the looks etc. of a person without knowing other attributes, we might discover later on that she works at the coin laundry next door. We can avoid all that by taking care of other attributes first and then moving on to the real “hooks” that matter – which for guys is does the girl look as good as her online pic – rather than falling for “Oh….she is gorgeous” first and getting repulsed later.
This system also works for women coz they want the guy to be a provider at some level. Thus, they can choose education etc. online and then on meeting decide if the guy has a good enough personality. Clean…isn’t it?
So if you have too many choices narrow it down. Use advanced search. And ultimately also know that too many choices if a good thing. Coz finally its a numbers game. Like in real world, even in online world – if you approach 100 women you will end up with maximum 10. Good luck!
Myself at being on several sites, and meeting women, women were looking in a way the same as me. SEX!!! Imagine that. Yes, I was looking for a certain woman, but when finding, meeting, and being turned down, well it just became a sex thing.
Really, if someone doesnt have, woman or man, they look for them. First thought is good or bad looking. Next is how long or what kind of sex can get from them.
My experiance is that if really no connection on a personnel basis for a continuance of dating, then theres the other avenue — SEX — . Not saying that the women that i’vs been with are no good or other word, but that it has led to being with them then and even several other times without being in no way of interest of being a mate.
In a way its sex for not sale but its there for in a way to get. There are some that do get together for a relationship, but do they last?
No, in no way im saying to get on all the sites you can to go pick up women for sex, no these are real women and they do need the respect of all of their being. If you do you may get something you dont want besides a bad name.
These are just my opinions and in no way reflect on anyone in any way, just my opinion.
E-harmony takes a lot of the work out of searching.
Also, when using a full date (month, day, year), don’t use the ordinal (“th” or “rd” or “st”). Use the cardinal (October 4, 2009). Use the ordinal when not using the year.
A bird in the hand is worth two in the bush >.<
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Last reviewed: By John M. Grohol, Psy.D. on 10 Mar 2009
