Due to the bullying approach of some Astra-Zeneca drug sales representatives, Dr. Daniel Carlat has decided to call it quits in seeing any more such reps. Pushing Seroquel for depression in bipolar disorder, the sales rep and his district manager tried a hard sell sales tactic, which, of course, backfired.
It is astounding to me that there are still sales reps out there who don’t know who, exactly, they are dealing with and didn’t spend the 2 minutes Googling the next doc on their appointed rounds. Such a simple search would’ve shown Dr. Carlat’s stance on drug reps in general, and suggested an approach 180 degrees than the one taken.
Now, because of their embarrassing fumble, they’ve turned off Dr. Carlat from even seeing any drug reps in the future. How many more docs will join Carlat and other “Unbranded Doctors” in the future? This smells like another point in the wake-up call to the industry.
(9 votes, average: 4.33 out of 5)
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One Comment to
“Dr. Carlat Says Goodbye to Drug Reps”
why stop seeing the reps? If you don’t like their tactics, silently avoid using their product, or stop seeing the particular rep in quesiton.
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Last reviewed: By John M. Grohol, Psy.D. on 11 Apr 2008
