World of Psychology

Google’s Press Day is Over: Where’s Google Health?

By John M Grohol PsyD
May 10, 2006

New Google Search Technologies Make Information Easier to Discover, Organize and Share

Despite the claims of many pundits on the Web, Google today did not announce the release of Google Health, as many claimed they would. Maybe tomorrow… Maybe next week… Who knows? Organizing or drilling down search content into folders isn’t new, original or unique, so I’m not sure why people are getting excited by this concept.

Google’s press release notes the following products have been released — Google Co-op, Google Desktop 4, and Google Notebook. But only the Labs product, Google Trends, is the really interesting one of the bunch. Showing search trends over time — basically, what people are searching for — can be interesting. Mental health terms don’t show much, but type in a popular entertainment figure (like “Britney Spears”) and you’ll see some interesting trending data. And pretty graphs! Everybody loves pretty graphs.

Google Co-op also looks pretty interesting, but it’s returning a Page Not Found error at the moment.


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“Google’s Press Day is Over: Where’s Google Health?”

I finally got access to one of the Google datacenters hosting Google Health and it’s clear, as the press release confirms, that Google Health is just one of those pre-populated areas of Google Co-op. In other words, people tagging content, and then submitting their tags to Google for approval.

For example, I looked up ADHD information and then clicked on “From medical authorities,” since I thought it would be interesting to see what Google, not a health company, would understand about who is or isn’t a “medical authority.” What I found was interesting. FamilyDoctor.org, for instance, is recognized as a medical authority in Google, because the National Library of Medicine has said so. Why or how they said so is unclear from the information that is available (Co-op apparently doesn’t launch until next week, so profiles of Co-op users are unavailable now).

Not surprisingly, the offering is a little underwhelming. Most of the content listed comes from the usual .gov resources, with a few .edu sites (some advertising their own clinics, natch!) and the occasional .org site here and there. I found virtually no .com sites in their results for “Medical authorities” — apparently a commercial company couldn’t possibly add anything to the understanding of an illness or disease.

The subcategories listed (the folders, if you will) are also keyword driven. So if it says “tests,” it only looks for tests, not synonyms of tests (e.g., quizzes).

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    Last reviewed: By John M. Grohol, Psy.D. on 10 May 2006

 


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