When it comes to making tough decisions – don’t sweat it, sleep on it – or so a team of scientists recommends.
A Dutch study suggests complex decisions like buying a car can be better made when the unconscious mind is left to churn through the options.
This is because people can only focus on a limited amount of information, the study in the journal Science suggests.
The conscious brain should be reserved for simple choices like picking between towels and shampoos, the team said.
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Last reviewed: By John M. Grohol, Psy.D. on 19 Feb 2006
Published on PsychCentral.com. All rights reserved.
Grohol, J. (2006). Sleep on it, decision-makers told. Psych Central. Retrieved on July 11, 2014, from http://psychcentral.com/blog/archives/2006/02/19/sleep-on-it-decision-makers-told/