In an amazing example of real-life psychology sensation and perception research, the British Medical Journal published an interesting study this week. People pour 20-30% more alcohol into short, wide glasses than into tall, narrow ones of the same volume, but they wrongly believe that tall glasses hold more, finds a study in this week’s British Medical Journal.

Even professional bartenders pour more into short, wide “tumblers” than into “highball” glasses, suggesting that experience of pouring alcohol has little effect.

The study involved 198 college students and 86 bartenders from a large city in the United States.

After several practice pours, half the students were given tall, slender 355 ml glasses and half were given short, wide 355 ml glasses. They were then asked to pour a standard “shot” of alcohol (1.5 ounces, 44.3 ml) for four mixed drinks (vodka tonic, rum and Coke, whiskey on the rocks, and gin and tonic).

Each bartender was also asked to pour the same four drinks, either with no instructions or after being told to take their time.

Both students and bartenders poured more into short, wide glasses than into tall, slender glasses. Among students, practice reduced the tendency to overpour into tall glasses, but not into short, wide glasses. Most students also believed that the tall glasses held more.

Despite an average of six years of experience, bartenders poured 20.5% more into short, wide glasses than tall, slender ones. Paying careful attention reduced but did not eliminate the effect.

These findings suggest that alcohol consumption studies should include questions about the shape of the glass, say the authors.

To avoid overpouring, they suggest using tall, narrow glasses or ones on which the alcohol level is marked. And to realise that when alcoholic drinks are served in a short, wide glass, two drinks are actually equal to two and a half.

Source: EurekAlert

Dr. John Grohol is the CEO and founder of Psych Central. He is an author, researcher and expert in mental health online, and has been writing about online behavior, mental health and psychology issues -- as well as the intersection of technology and human behavior -- since 1992. Dr. Grohol sits on the editorial board of the journal Cyberpsychology, Behavior and Social Networking and is a founding board member and treasurer of the Society for Participatory Medicine.

Like this author?
Catch up on other posts by John M. Grohol, PsyD (or subscribe to their feed).

Comments

This post currently has no comments. You can read the comments or leave your own thoughts on our new comments page.

Trackbacks

    Last reviewed: By John M. Grohol, Psy.D. on 27 Dec 2005
    Published on PsychCentral.com. All rights reserved.