Behind the Blog

IT was this summer’s version of “Primary Colors” – at least inside fashion circles. Who is “Jolie in NYC,” the anonymous magazine editor writing about gossip, graft and garments?

Her identity was debated by staffers at Vogue and Glamour, and mulled at sites like Gawker and Mediabistro. They picked apart her posts about the egos of other editors and the free things staffers received, looking for bread crumbs.

The answer has all the elements of a typical blog tale – naivete linked with ambition.

“Jolie in NYC” is Nadine Haobsh, a 24-year-old associate beauty editor at Ladies’ Home Journal, who hoped someday to parlay the site into a book deal, yet was genuinely surprised at how angry her bosses were when she was unmasked.

According to close pals, Haobsh started the site because, as an editor, she didn’t have a forum for creative, personal writing.

Yet again, an article with a brief quote farther down from our Dr. Grohol–read on.