Smells trigger memories but can memories trigger smell, and what does this imply for the way memories are stored? A UCL study of the smell gateway in the brain has found that the memory of an event is scattered across sensory parts of the brain, suggesting that advertising aimed at triggering memories of golden beaches and soft sand could well enhance your desire to book a seaside holiday.
Dr. John Grohol is the CEO and founder of Psych Central. He is an author, researcher and expert in mental health online, and has been writing about online behavior, mental health and psychology issues -- as well as the intersection of technology and human behavior -- since 1992. Dr. Grohol sits on the editorial board of the journal Cyberpsychology, Behavior and Social Networking and is a founding board member and treasurer of the Society for Participatory Medicine.Like this author?
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Last reviewed: By John M. Grohol, Psy.D. on 27 May 2004
Published on PsychCentral.com. All rights reserved.
APA Reference
Grohol, J. (2004). Remembrance of smells past. Psych Central. Retrieved on May 25, 2012, from http://psychcentral.com/blog/archives/2004/05/27/remembrance-of-smells-past/
Grohol, J. (2004). Remembrance of smells past. Psych Central. Retrieved on May 25, 2012, from http://psychcentral.com/blog/archives/2004/05/27/remembrance-of-smells-past/
