World of Psychology

Remembrance of smells past

By John M Grohol PsyD
May 27, 2004

Smells trigger memories but can memories trigger smell, and what does this imply for the way memories are stored? A UCL study of the smell gateway in the brain has found that the memory of an event is scattered across sensory parts of the brain, suggesting that advertising aimed at triggering memories of golden beaches and soft sand could well enhance your desire to book a seaside holiday.

Dr. John Grohol is the CEO and founder of Psych Central. He has been writing about online behavior, mental health and psychology issues, and the intersection of technology and psychology since 1992.

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    Last reviewed: By John M. Grohol, Psy.D. on 27 May 2004

 

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